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Business Management : A Contemporary Approach 3ed

R510.00


In stock
ISBN 9781485125136
Author Nel & De Beer
Edition 3rd

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Description

No business exists in a vacuum – it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro- and macro-environment, and in the market.

The third edition of Business Management: A Contemporary Approach includes new features and updated content, such as:

  • New case studies applying theory to practical situations
  • Experiential exercises and multiple-choice questions
  • Up-to-date theory on the functions of the business organisation
  • In-depth analysis of the relevant issues of corporate citizenship, globalisation and international trade.

 

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