No business exists in a vacuum – it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro- and macro-environment, and in the market.
The third edition of Business Management: A Contemporary Approach includes new features and updated content, such as:
- New case studies applying theory to practical situations
- Experiential exercises and multiple-choice questions
- Up-to-date theory on the functions of the business organisation
- In-depth analysis of the relevant issues of corporate citizenship, globalisation and international trade.