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Esentials of Marketing 5ed

R370.00


On backorder 4-6 days
ISBN 9781485121268
Author Cant et al
Edition 5th

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Description

Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike.

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