| ISBN | 9781485121268 |
| Author | Cant et al |
| Edition | 5th |
Esentials of Marketing 5ed
R370.00
On backorder 4-6 days
Description
Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike.
