| ISBN | 9781485131168 |
| Author | Cant |
| Edition | 6th |
This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.
- Two new chapters:
o Segmenting business markets, choosing target markets and positioning products
o Services marketing
- Test yourself questions
Case studies
Support Material
- MCQs
- Powerpoint slides
- Case studies
