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Principles of Business Management 4ed


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ISBN 9780190723347
Author Strydom
Edition 4th

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Principles of Business Management fourth edition is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation, and control. It emphasises management functions such as marketing, finance, operations management, and purchasing and supply chain management, and gives attention to the entrepreneurial process. The textbook also covers topical issues such as ethics in management.

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