| ISBN | 9780190741396 |
| Author | Daniels et al |
| Edition | 2nd |
Business Communication second edition highlights the importance of effective communication within today’s business environment. The title positions language as a communication tool and then discusses various aspects of communication: communication theory, cognitive communication, organisational communication, cultural communication, and stakeholder communication.
The title focuses on the four essential language skills and places them within the wider context of business communication:
– Writing: The writing process, academic writing, and writing for business
– Reading: Reading for academic purposes
– Listening: Listening skills and overcoming barriers to listening
– Speaking: Oral presentations and speaking during meetings.
The book covers topical issues within the South African workplace.
