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Consumer Behavior: SA Psychology & Marketing Applications 2ed

R440.00


On backorder 4-6 days
ISBN 9780190412425
Author Erasmus et al
Edition 2nd

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ISBN: 9780190412425 Category:

Description

Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.

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