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Consumer Behavior: SA Psychology & Marketing Applications 2ed
R540.00
On backorder 4-6 days| ISBN | 9780190412425 |
| Author | Erasmus et al |
| Edition | 2nd |
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.
