Handbook of Public Relations 12ed

R540.00

On backorder 4-6 days
ISBN 9780190738792
Author Benecke et al
Edition 12th

 

Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations (PR) in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It also aligns current international practice with local contexts to ensure a decolonised approach and relevant theories.