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Marketing Management 6th edition
R780.00
On backorder 4-6 days| ISBN | 9780702178122 |
| Author | du Plessis et al |
| Edition | 6th |
Marketing Management takes a fresh look at topics such as the architecture of marketing, integrated marketing communication and the identification of target markets. Core topics such as product and services, wholesaling and retailing, distribution, global marketing and pricing strategies are, of course, also dealt with. It includes all-new chapters on customer interface management, branding decisions, digital marketing communications, customer value and retention, and measuring and managing the return on marketing investment.
