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Practising Strategy 3ed
R540.00
On backorder| ISBN | 9781485132646 |
| Author | Venter & Botha |
| Edition | 3rd |
- This publication focuses on strategy implementation and not just on the thinking and analytical aspects of strategic management.
- It explores the idea that strategy is often emergent, messy and experimental, unlike other strategic management books, which unrealistically portray it as a neat, analytical and rational process.
- It unpacks the recent concept that other strategists, not only just senior management, influence strategic direction.
- It recognises strategy as something people do rather than something an organisation possesses. Since people are building blocks of strategy, it is a cognitive and political activity.
- It uses primary research conducted among southern African top and middle managers and draws on these managerial perspectives to enrich the text with first-hand accounts of strategy experience.
