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Principles of Marketing 2ed
R490.00
On backorder| ISBN | 9780190732585 |
| Author | Boshoff et al |
| Edition | 2nd |
Oxford University Press is pleased to announce that the Second Edition of Principles of Marketing has published. This textbook not only provides a sound theoretical foundation but also focuses on marketing skills development, which ensures that students are equipped with real skills that can be used in the industry. Each chapter also has a digital marketing perspective to enable students to put marketing theory into practice
