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Retail Management: A South African Perspective 2ed
R500.00
On backorder 4-6 days| ISBN | 9780190412692 |
| Author | Terblanche et al |
| Edition | 2nd |
Retail Management second edition is a comprehensive introduction to traditional retail theory within the South African context.
- South African examples that help students to relate theory within a familiar context
- Case studies that illustrate how theory is applied in a real world context
- Discussion boxes that allow students the opportunity to self-assess their understanding of the content covered
- A new chapter on online retailing
- A focus on ethics in retail management
- South African examples and advertisements that will be familiar to students and prepare them for the retail industry
- Additional exercises on quantitative aspects of retailing.
