| ISBN | 9780199044931 |
| Author | Venter et al |
| Edition | 2nd |
Strategic Marketing: Theory & Applications for Comp Adv 2ed
R510.00
On backorder 4-6 days
Description
Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
