ISBN 9780190739614
Author Kloppers et al
Edition 12th



Introduction to Business Management 12e is a market-leading textbook which is used widely at both universities and universities of technology. It is an introductory level text which provides a contextual framework of the business environment and topical themes before delving into the management functions in more detail. It also offers a broad overview of the main principles of the business functions, namely operations management, human resource management, marketing management, financial management and purchasing and supply management. The new edition takes into account the changed business environment, including the advances in technology, the impact of Covid, the changing nature of work, the emphasis on sustainable development, and updated legislation. In particular, the chapters on entrepreneurship, the business environment, planning, leading, human resource management, and purchasing and
supply management have been updated to reflect the current business world.